HANDMADE ETHNIC FASHION
In 2010, Bisera’s first idea for fashion embodying ethnic elements is born.
The main source for her inspiration are the traditional garbs of the Balkans.
This ethno and boho style is to become a recognisable feature of the label.
After its naming in 2017, the brand Ethno Pearls was completed by a professional graphic artist with a self-designed logo.
In July 2018, Ethno Pearls officially became a registered trademark in Switzerland.
Bisera Tasić, born in Switzerland.
Thanks to her grandmother, who worked part-time as a seamstress, and her mother, who thus also involved herself in the tailor’s trade, Bisera developed a keen interest in creative hobbies such as drawing and sewing from a very early age on.
This shaped her sense of beauty and aesthetics and hence emanates her dream job
to be a fashion designer.